American Queen Steamboat Company (AQSC) has appointed Brian P. Powell as Chief Marketing Officer of AQSC and Victory Cruise Lines.

In this role, Powell will lead the strategic marketing efforts for the growing AQSC and Victory fleets.

Powell has 33 years of travel industry experience in both the airline and cruise industry. His breadth of experiences and successes in Reservations, Sales, Revenue Management, Customer Experience, and Marketing will allow him to contribute in many facets to the AQSC and Victory brands.

“We are thrilled to have Brian join the team to drive our marketing initiatives,” said Ares Michaelides, president of American Queen Steamboat Company and Victory Cruise Lines. “His well-rounded and extensive travel experience will be invaluable as we plan our strategies and deliverables for expansion and future growth.” 

Powell joins the company after a successful 20 year career at Royal Caribbean Cruises, where he held director and executive positions in Guest Travel Services, Revenue Management, and Marketing. In Marketing, Powell had various roles with the Celebrity Cruises brand which included leading Product Development, Direct & Loyalty Marketing, and Consumer Insights & Marketing Analytics.

Prior to that, he spent 12 years with American Airlines. Powell was a member of American’s sales leadership team in Coral Gables, Florida which developed American’s presence in South Florida during the buildup of their Miami Caribbean/Latin American hub.

A native of Cincinnati, Ohio and a graduate of The Ohio State University, Powell is currently living in Coral Gables, Florida and will be relocating to the Greater Louisville area.