Starboard Cruise Services has appointed Lisa Baldzicki as Chief Merchandising Officer (CMO), according to a press release.

In this role, Baldzicki will manage Starboard’s corporate merchandising strategies and initiatives, including the development of product assortment; vendor relationships and sourcing; financial and business planning; pricing; retail execution; talent management and team development. 

Baldzicki will join Starboard’s Operating Committee and report to Lisa Bauer, Starboard president and CEO. 

Over the course of 25 years, Baldzicki presided over global retail operations at The Walt Disney Company, L Brands at Victoria’s Secret and VF Corporation. 

“Lisa’s vast retail experience, coupled with her proven track record, leadership and industry relationships, will be a key driver in accelerating overall growth and performance,” said Bauer. “She is an ideal match to help spearhead Starboard’s industry-leading position in cruise line retail.”

Baldzicki graduated from O’More College of Design with a B.A. in Fashion Design and Merchandising. 

“I am very excited to join Starboard and to leverage my extensive retail experience,” added Baldzicki. “I look forward to building on the company’s successes and driving the next phase of its retail innovation and growth.”

While at The Walt Disney Company, Baldzicki served as Vice President of Merchandise Strategy, Product Development, Planning & Allocation, with complete financial management of a $2 billion retail business across more than 35 product categories.