Crystal Cruises announced it has launched a new website with more tools than ever to create, plan and book a Crystal vacation, the company said.

The website includes Crystal Cruises, Crystal River Cruises, Crystal Yacht & Expedition Cruises, Crystal AirCruises and Crystal Luxury Air.

The company worked with MRM//McCann on an overarching design and functionality that focuses on ease of use, intuitive features, illustrative aesthetic and more navigation choices for travelers, according to a press release.

Crystal also collaborated with American Eagle to develop a “mobile first” ecommerce platform and to architect a modern guest digital experience with extensive integrations through the guest travel experience.

 “Crystal is known for offering our guests a luxurious experience aboard all of our ships, with numerous choices that allow them to make their experience exactly what they want with impeccable service at every turn. We are thrilled to bring this philosophy to our website, which is often the first point of contact for travelers, making the Crystal Experience pleasant and enticing from the first click,” said Carmen Roig, Crystal’s senior vice president of marketing and sales. “Every facet of the Crystal Experience is showcased beautifully throughout this new format, creating an immersive, illustrative adventure for travelers before they’ve even booked their voyage.”

Among the highlights is a new intelligent, intuitive search function enables users to explore the World of Crystal in broad strokes or specifically narrow selections with precision based on destination, embarkation date, duration, specific ship, theme programming and even special offers.

Additionally, day-by-day itineraries may be viewed in different ways (by map or list) depending on preference including voyage details with straightforward fares.

Interactive maps give users the ability to view complete itinerary details and zoom to explore individual ports.

Users can now create a personalized profile with the ability to save their favorite experiences, future voyages and excursions to easily access again as well as find their Crystal Society information. For queries and expert consultation, the site also provides an easily navigable interactive map that assists travelers in locating a travel advisor based on their geographic location.