Skip to content
  • Home
  • Search
  • Expedition Report
  • River Report
  • Orderbook
  • Research
  • About Us
  • Email News
  • Advertise
  • Store
  • Contact
  • Home
  • Search
  • Expedition Report
  • River Report
  • Orderbook
  • Research
  • About Us
  • Email News
  • Advertise
  • Store
  • Contact
Twitter Facebook Linkedin
cin header 2025
Cruise Industry News Logo
  • Home
  • Cruise News
    • Cruise News Index
    • Email Alerts | E-Newsletter
    • Cruise Ship Orderbook
    • Ship Sales and Transfers
    • Search
    • Trade Shows and Events
    • PDF Resources
    • Historical Data
  • Quarterly Magazine
    • Quarterly Magazine
    • Feature Magazine Articles
    • Subscribe
  • 2026 Annual Report
    • 2026 Annual Report
    • River Report
    • Full Product Package
  • 2026 Executive Guide
    • 2026 Executive Guide
  • Digital Reports
    • Euro River Market Report
    • Global Cruise Ship Index
    • Expedition Market Report
    • Riverboat Index
    • Secondhand Market
    • Luxury Market Report
    • Drydocking and Refurb
    • Orderbook Capacity Data
    • China Market Report
    • Full Product Package
  • SUBSCRIBE
  • Home
  • Cruise News
    • Cruise News Index
    • Email Alerts | E-Newsletter
    • Cruise Ship Orderbook
    • Ship Sales and Transfers
    • Search
    • Trade Shows and Events
    • PDF Resources
    • Historical Data
  • Quarterly Magazine
    • Quarterly Magazine
    • Feature Magazine Articles
    • Subscribe
  • 2026 Annual Report
    • 2026 Annual Report
    • River Report
    • Full Product Package
  • 2026 Executive Guide
    • 2026 Executive Guide
  • Digital Reports
    • Euro River Market Report
    • Global Cruise Ship Index
    • Expedition Market Report
    • Riverboat Index
    • Secondhand Market
    • Luxury Market Report
    • Drydocking and Refurb
    • Orderbook Capacity Data
    • China Market Report
    • Full Product Package
  • SUBSCRIBE

Del Rio: ‘Create Quality Demand that Outstrips Supply Growth’

  • August 10, 2018

A deployment shuffle for 2019 for Norwegian Cruise Line will help drive earnings performance, according to NCLH President and CEO Frank del Rio.

The news start in China, where the Norwegian Joy will exit the market in favor of Alaska. The ship will transit to the West Coast and also drydock ahead of the Alaska season in 2019.

On the company’s Thursday second quarter earnings call, del Rio dismissed any concern about putting more capacity into Alaska.

“The company has time and time again proven that we are able to profitably add new capacity in mature regions,” said del Rio.

“And you don’t have to look very far back for the latest example of our ability to create quality demand that outstrips supply growth. Capacity in Alaska for the Norwegian brand grew 15 percent in 2018 as a result of the addition of Norwegian Bliss while ticket pricing improved a whopping 25 percent in the same period,” he added.

When not in Alaska, the Joy will sail a series of Mexican Riviera and Panama Canal voyages, a market del Rio said was underserved.

“We are very excited to bring the new and premier cruise ship to this historically underserved West Coast market by providing winter sailings in the second largest metropolitan area in the country, which is a market riped with opportunity,” he said. 

The Joy’s deployment then frees up even more capacity. It will allow the Jewel to move back to Australia for a third season, adding new sailings to New Zealand, the company’s sixth largest source market.

The Norwegian Pearl will then move to Amsterdam, giving Norwegian six ships in Europe during the peak summer season.

Cruise Industry News Email Alerts
 
 

 

  • Cruise News
  • Magazine Subscription
  • Email Newsletter
  • Search
  • Cruise News
  • Magazine Subscription
  • Email Newsletter
  • Search
  1. Cruise Industry News
  2. Cruise News
  3. Del Rio: ‘Create Quality Demand that Outstrips Supply Growth’
EMAIL NEWSLETTER

Get the latest breaking cruise news. Sign up.

CRUISE SHIP ORDERBOOK

84 Ships | 229,384 Berths | $89 Billion | View

Drydock Report
2026 Drydock Report

Highlights:

  • Full Overview
  • Record Refit Year
  • 26-27-28 Schedule
  • PDF Download
  • Order Today
2026 Executive Guide
2026 Executive Guide

Highlights:

  • All Brands
  • Decision Makers
  • Contact Info
  • Brand Background 
  • Instant Download
  • Order Today
Cruise Industry News
  • Advertising
  • About
  • Contact
Online News
  • Cruise News
  • Feature Magazine Articles
  • Orderbook
  • Events
Publications
  • Quarterly Magazine
  • Annual Report
  • Email Newsletter
  • Executive Guide
  • Digital Reports
Connect
  • Search
  • Facebook
  • Twitter
  • LinkedIn
© Cruise Industry News 1996-2026. All Rights Reserved.