P&O Australia Launches ‘Something for Everyone’ Campaign

P&O Cruises Australia has revealed Pacific Explorer’s hottest onboard activities in a new ad campaign featuring Australian comedian Dave Hughes, according to a statement. 

The popular comedian appears in a surprising twist at the end of P&O’s new television commercial which features cruise holiday-goers sampling the ship’s many features.

The commercial gives viewers a glimpse of Pacific Explorer’s traditional Neopolitan pizzeria 400 Gradi, signature P&OEdge Adventure Park, stand-out burlesque show Love Riot and the longest and wildest waterslides at sea.

“I had a fantastic experience performing on a P&O Comedy Cruise in December and brought my family onboard for the occasion. It was probably the easiest holiday we’ve ever had,” Hughes said

“Family holidays can require a lot of effort and planning but on a cruise holiday the hard work is all done for you. You get to pick the destination then just unpack once and relax. All you need to worry about is what activities and tours you might like to try that day.”

P&O Cruises’ Vice President of Sales and Marketing Ryan Taibel said the new marketing campaign showed Pacific Explorer’s wide range of onboard activities in a fun and fresh way.

“Pacific Explorer is the latest ship in the P&O fleet and the only ship to be homeported in Sydney all year round. We know Australians are interested in booking a cruise holiday on the latest product so we decided to build on that interest with a fun and engaging campaign,” Taibel said.

“We wanted to show our audience a sample of Pacific Explorer’s 60 onboard activities to show that the ship really does have something for everyone.

“Dave Hughes is a class act who also loves cruise holidays and makes for a humorous finishing touch to the commercial. We’re sure he’ll get people talking,” Taibel said.

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