Carnival Cruise Line has appointed Anomaly as its strategic and creative agency of record. New York-based Anomaly was awarded the business following a competitive national search.

“During the review process, we were looking for a digital-first agency that could create breakthrough creative work and inspire our loyal fan base to be a part of the marketing journey in a very competitive marketplace while staying true to the brand values that have made Carnival America’s Cruise Line,” said Kathy Mayor, senior vice president and chief marketing officer for Carnival Cruise Line. “Anomaly demonstrated a strong understanding of our brand and a new way of thinking for the category. We believe the agency is well qualified to bring big, bold ideas that swing for the fences and help us convey the essence of the Carnival Cruise Line brand to both our current guests and cruise rookies.”

“This is a really great opportunity for us,” said Franke Rodriguez, partner and CEO of Anomaly. “A fun brand, a clear business challenge, an ambitious client and an inspiring brief; the perfect combination. We really got a chance to flex both left-brain and right-brain thinking in order to develop a data-driven creative platform for Carnival that feels fresh and new while maintaining what’s made the brand so strong, historically.”