The Puerto Vallarta Tourism Board announced that the city has reported an increase of over 6% in hotel occupancy for the first 6 months of the year, with an average occupancy rate for January to June of close to 90% compared to 73% in 2016 and 70% in 2015.

Similarly, the Puerto Vallarta International Airport (PVR) handled 1,843,600 international passenger arrivals, in the first half of the year, 12.1% more than the same period in 2016. In addition, 189,324 passengers visited the destination while on cruise calls to the Puerto Vallarta Cruise Port, a 2% increase compared to 2016.

The Puerto Vallarta Tourism Board credits the success of its consistent and proactive promotional and communication campaign in its primary markets including as Mexico, the US and Canada as well as emerging markets in South America and Europe for the continued increase in visitor arrivals. In addition, the tourism board’s strategic PR efforts targeting specific niche markets have played a role.

Puerto Vallarta is home to the most hotels with Diamond Awards in Mexico and is also described as Mexico’s leading culinary beach destination, with more than 350 restaurants.