MSC Cruises today announced the launch of MSC MasterChef At Sea.

Collaborating with MasterChef producers, Endemol Shine Group, the partnership will bring the MasterChef brand to MSC Cruises in an immersive entertainment format that will roll out across the fleet from summer 2017, the company said.

MSC MasterChef At Sea mirrors the  TV show in the form of a cooking competition onboard an MSC Cruises ship. Guests will have the opportunity to put their culinary flair and skill to the test while competing against other guests, the company said.

Gianni Onorato, CEO of MSC Cruises commented: “One of the key distinguishing features of an MSC Cruises holiday is the wide range of entertainment options available throughout the day and night to meet the needs of guests of all ages. This latest addition to the onboard entertainment has been created in partnership with MasterChef, one of the world’s most well-known food lifestyle brands to help bring an experience for our guests that combines a global passion for food with immersive entertainment. In creating this experience, we have tapped into the motivations of those who watch the hit TV show MasterChef and brought them to life with this new offering – to be inspired, to be entertained and to learn.”

Frances Adams, Global Director of Brands and Licensing, Endemol Shine Group said, “We are delighted to collaborate with MSC Cruises, bringing a unique and authentic MasterChef experience to entertain new audiences around the world. MasterChef is a phenomenally successful global brand, which continues to grow in popularity, with a real appetite from fans of the series to engage with the brand off-air.”

Guests who participate while holidaying on one of MSC Cruises’ ships will be challenged in pairs to create a dish from a box of mystery ingredients, which will be judged by the MSC Cruises’ executive chef onboard based on the presentation, taste and originality of their dish. Each cruise will see a new winner crowned and who will receive a MasterChef prize on board.