Luxury Brands Cutting Back on European Deployment

Across the board the luxury brands have reduced their European deployment in 2017 and are instead offering more cruises in Alaska, South America and expedition regions, according to the 2017-2018 Cruise Industry News Annual Report.

As a percentage of their passenger capacity, Hapag-Lloyd, Regent, Seabourn and Silversea deploy approximately 40 percent of their annual passenger capacity in Europe this year.

For Silversea and Regent, this is only a slight reduction compared to last year, but a significant drop for Seabourn and Hapag-Lloyd.

And since 2014, most of the brands have seen a significant reduction in their European deployment.

Crystal, meanwhile, has reduced its European deployment to less than 24 percent of its capacity from more than 31 percent last year and more than 57 percent in 2014. And its Mediterranean capacity has dropped to an estimated 6 percent from nearly 30 percent three years ago. Instead, Crystal is sailing more cruises elsewhere, including Alaska, the Caribbean and South America.

Perhaps taking up the slack in Europe may be Viking Cruises which has 67.4 percent of its capacity deployed in European waters in 2017. 

About the Annual Report:

The Cruise Industry News Annual Report is the only book of its kind, presenting the worldwide cruise industry through 2027 in 400 pages.

Statistics are independently researched. See a preview by clicking here.

The report covers everything from new ships on order to supply-and-demand scenarios from 1987 through 2027+. Plus there is a future outlook, complete growth projections for each cruise line, regional market reports, and detailed ship deployment by region and market, covering all the cruise lines.

Order the 2017-2018 edition today.

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