Valletta Cruise Port in Malta announced it has signed the UNWTO Private Sector Commitment to the Global Code of Ethics for Tourism. This Code is a frame of reference for responsible and sustainable tourism development as endorsed by the United Nations General Assembly in 2001, the port said, in a prepared statement. 

Together with another five Maltese companies, Valletta Cruise Port was welcomed as signatory to this Code.

By adhering to the Code, signatories commit to implementing and promoting its principles in their business strategies and operations. The Code’s 10 principles cover the economic, social, cultural and environmental components of tourism. To date, 514 companies and associations from 68 countries have joined this commitment.

“This represents a strong and effective pledge by Valletta Cruise Port to follow a comprehensive set of principles designed to guide key players in tourism development. The code aims to help maximise the sector’s benefits while mitigating any potentially negative impacts on the environment, cultural heritage and communities. At Valletta Cruise Port, we understand that the cruise industry and port activity impacts the local communities in various ways. Valletta Cruise Port, also through the Valletta Waterfront destination, is committed to carrying out its activities responsibly, with the aim of leaving a positive impact on the local community. Furthermore, Valletta Cruise Port is actively involved in the community, and supports a number of honourable causes particularly those with a humanitarian and social impact, in the areas of art and culture, and the environment,” commented Stephen Xuereb, CEO of Valletta Cruise Port and COO of Global Ports Holding.