g src=”/wp-content/uploads/2016/09/virgin_voyage.png” alt=”Virgin Voyages” width=”250″ height=”277″ style=”margin: 5px; float: left;” />Start-up cruise brand Virgin Voyages is promising to change the concept of cruising, and has launched a crew welfare research initiative.

The brand is asking potential crew members to fill out a survey for the line to “deliver the best crew experience possible.”

“Virgin Voyages is on a mission to change cruising for good and this begins with our Crew Members. We’d like to invite ship crew members to click link and complete a brief survey. Tell us how to deliver the best crew experience possible. As Richard Branson says it best “What makes Virgin different? The simple answer is our people.” Help us make your time on board brilliant!,” the company said in an internet posting targeting crew. 

The survey touches on contract lengths, room arrangements, life aboard and other relevant crew topics, including internet access, dining, shore leave, pay and more.

Virgin is already in recruitment mode, building up its Florida office and also hiring staff for its three-ship newbuild project in Italy.