The China Cruise and Yacht Industry Association (CCYIA), which oversees the cruise business in China, has signed a Memorandum of Understanding with Norwegian Cruise Line Holdings.

The agreement was signed this week by Weihang Zheng, vice president and secretary, CCYIA; and David Herrera, president, Norwegian Cruise Line Holdings China.

The Norwegian Joy will enter the Chinese cruise market this year on June 28, and Norwegian will continue to support China Cruise Shipping, the main cruise trade show for the Asia/Pacific market which is organized by the CCYIA.  

This year, the conference takes place in Sanya, Nov. 5-7.

Learn more about the trade show and conference here.

Norwegian will actively participate in the CCYIA and help drive promotional activities and cruise consumer market research in China.