MSC Cruises has announced that Adam Snitzer has joined the company as senior vice president of guest services for North America.

In this position, Snitzer will be responsible for overseeing the North American travel agent and consumer call centers, group operations, customer service and revenue management, according to a statement.

“We are thrilled to welcome Adam to the MSC Cruises’ family,” said Roberto Fusaro, president of MSC Cruises USA. “As MSC Cruises grows globally, with plans for 11 new, next-generation smart cruise ships entering service between June 2017 and 2026, the company will strategically expand its presence in North America. Adam brings to MSC Cruises a unique set of skills and experience that will be instrumental as we bring new ships to the U.S. and our ambitious growth plans come to fruition.” 

Prior to joining MSC Cruises, Snitzer led Peak Revenue Performance, an international consulting firm specializing in the travel business. Snitzer is a cruise industry veteran with more than 18 years’ experience and has worked for various cruise lines including Seabourn Cruise Line, Costa Crociere, Norwegian Cruise Lines and Royal Caribbean International. Snitzer began his career at the American Express Company where he made significant advancements to the customer contact centers and loyalty programs. 

“MSC Cruises has been one of my biggest consulting clients and I’m excited to have an even deeper impact,” said Snitzer. “I’m excited to join the world’s fastest growing cruise line and play a key role in helping the company achieve its growth objectives in North America.”