Celebrity Cruises has announced the first-ever trade loyalty program in North America for the cruise industry, called Celebrity Rewards. Through the incentive program, the company is inviting more than 85,000 eligible travel agents, in the U.S. and Canada, to receive rewards for every qualified bookings.

Travel agents who enroll in the program and register their Celebrity bookings can earn points and redeem the points for a reloadable gift card. For every qualified booking made on or after January 1, 2017, agents will receive 500 points, when travel agents have 2,500 points, they can redeem them for $25 placed on the reloadable gift card. Those that enroll in Celebrity Rewards today will receive a kick-off bonus incentive of 500 points.

“Celebrity Rewards perfectly highlights the Celebrity Distinction and our commitment to continuing to authentically partner with our valued trade professionals,” said Dondra Ritzenthaler, SVP Sales, Trade Support and Service, Celebrity Cruises. “Our travel partners are the experts we need and we value them greatly, our new trade loyalty program encourages them to book even more guests on Celebrity Cruises, while at the same time celebrating their loyalty to us with infinite earning potential – it is a true win-win for everyone.”

To further incentivize Celebrity Cruises’ valued travel partners, all ChoiceAir bookings during January and February 2017 will earn 500 bonus points.