Crystal Cruises’ massive expansion plan is continuing, this time with the first television ad campaign for the company since 2004, according to a press release issued by Crystal.

Two 60-second spots highlight Crystal Cruises and Crystal River Cruises. Each will run on cable news channels CNN and Fox News leading up to and immediately following the Presidential Election, capitalizing on already heightened viewing audiences, according to Crystal.

“Our guests are inquisitive, savvy individuals who remain engaged in the current state of affairs, nationally and worldwide, and we see a wonderful opportunity to showcase the wonderful Crystal Experiences that await them beyond the debates of the season,” said Crystal CEO and president, Edie Rodriguez. “The past year has been packed with firsts for Crystal, as we expand our experiences to meet and exceed the interests of a broader audience of discerning travelers. We are thrilled to share these experiences on a larger platform, and provide a visual glimpse into the internationally acclaimed world of All Things Crystal.

“Our aim with these new TV spots, as with our brand campaign and the expansion of our brand itself, is to capture the adventurous spirit, discerning preferences and cravings for new experiences that luxury world travelers share,” added Rodriguez.