Carnival Corporation today announced it will sponsor the two-part finale of the upcoming season of NBC’s “The New Celebrity Apprentice” airing next year on February 6 and 13, according to a press release.

The sponsorship also features Carnival Corporation launching the Celebrity Apprentice Charity Challenge, supporting the charities chosen by the celebrity contestants while driving consumer engagement with the show.

The Charity Challenge will give viewers of the hit program opportunities to win cruise giveaways each week while also supporting the charities chosen by the celebrity participants. The initiative will go live in December and run through the duration of the program’s eighth season. Further details on the Charity Challenge will be released by Carnival Corporation in mid-December.

Carnival Corporation and its four North American brands – Carnival Cruise Line, Holland America Line, Princess Cruises and Seabourn – will be featured in the show’s two-part season finale, details of which will be shared in the coming months.

“Cruise vacations are growing faster than ever in popularity, but there are still many people who have not discovered why cruising is such a great vacation and exceptional value,” said Arnold Donald, CEO of Carnival Corporation. “We expect ‘The New Celebrity Apprentice’ will be a big hit with viewers, and being able to reach millions of people watching the program is a powerful way for us to generate awareness of cruising and help inspire people to consider cruising when they are planning their vacations. We are also looking forward to generating awareness of and support for several well-deserving charitable groups by offering cruise giveaways that will create a lot of excitement.”