Arnold Donald, president and CEO of Carnival Corp, will deliver the keynote address at the 2017 Consumer Electronics Show (CES) in Las Vegas on Jan 5 at 8:30 a.m. local time.

Carnival Corp. said in a press release that Donald will  unveil a “new and innovative Connected Experience that uses IoT (internet of things) to raise the vacation bar. This first-of-its kind technology will create an entirely new guest experience level based on personalization and simplicity at scale. Nearly eleven million travelers cruise annually with Carnival Corp.’s ten global cruise line brands.”

“We are thrilled to embark on this voyage with Carnival Corp. as we welcome Arnold Donald to the CES stage,” said Gary Shapiro, president and CEO, Consumer Technology Association. “Carnival Corp.’s visibility at CES reflects our focus on groundbreaking innovation and underscores that technology no longer has strict, defined boundaries. It disrupts traditional business sectors and empowers consumers in ways never before imagined. A recent CTA study found that consumers overwhelmingly use technology to enhance their travel experiences. Mr. Donald’s address will demonstrate how Carnival Corp. and its cruise line brands, in turn, is using innovative tech to provide a more personalized and enhanced experience for its consumers.”