Norwegian Cruise Line Holdings today announced strategic changes to its brand leadership team to “further align the Company’s organizational structure with its goal to drive sustained growth and profitability.”

Bob Binder has been appointed President and Chief Executive Officer of Oceania Cruises, in addition to his current role as Vice Chairman of Oceania Cruises and Regent Seven Seas Cruises, which he has held since 2011. Prior to that, Binder served as President of Oceania Cruises.

Andy Stuart, President of Norwegian Cruise line, and Jason Montague, President of Regent Seven Seas Cruises, will add the title of Chief Executive Officer to their expanded roles with their respective brands, effective immediately, according to a statement. 

“One of Norwegian’s main strengths is the strong and deep bench of talent across our executive team,” said Frank Del Rio, president and chief executive officer of Norwegian Cruise Line Holdings. 

“The focus and dedication that these leadership changes bring to each of our brands will further align our organizational structure with the unique needs of each brand and will enhance the overall performance of our company by creating even more exceptional vacation experiences across our fleets, strengthening our relationships with our travel partners and optimizing results to position the company for future growth.”

The dedicated brand executives will oversee sales, marketing, passenger services and revenue management for each of their respective brands, said Norwegian in a statement.

All three will continue to report directly to del Rio.

“With Bob Binder, a co-founder of Oceania Cruises, we bring a uniquely qualified industry veteran to strengthen and grow the Oceania brand and further enhance its position as the leading upper-premium cruise line,” said Del Rio. “We are also capitalizing on the talents and contributions of two key executives, Andy Stuart and Jason Montague, with their expanded roles as Chief Executive Officers within their respective brands.”