MSC Poised to Dominate European Markets

MSC Cruises is posed to remain the dominant pan-European brand with an annual passenger capacity of more than 4 million by 2026 based on current ship orders and deployment, according to the 2016-2017 Cruise Industry News Annual Report.

The second largest pan-European brand will be Costa Cruises with an estimated annual market capacity of 1.6 million, followed by Germany’s AIDA and TUI Cruises with 1.5 million and nearly 700,000, respectively.

The estimated combined market capacity of the Carnival Corporation brands will be 3.9 million.

The total estimated European market capacity will be more than 10 million passengers, compared to 6.6 million last year.

Factors that could affect the overall market growth and brand positioning would be pending orders that have not yet been announced and the possible move of more ships to China.

For 2016, MSC’s estimated European market capacity is 1.5 million passengers compared to 1.1 million for Costa as that brand has deployed more of its ships China.

About the Annual Report:

The Cruise Industry News Annual Report is the only book of its kind, presenting the worldwide cruise industry through 2025 in 350+ pages. Statistics are independently researched. Learn more by clicking here.

The report covers everything from new ships on order to supply-and-demand scenarios from 1987 through 2021+. Plus there is a future outlook, complete growth projections for each cruise line, regional market reports, and detailed ship deployment by region and market, covering all the cruise lines.

Order the 2016-2017 edition today.

Cruise Industry News Email Alerts

Cruise Industry News Email Alerts



Get the latest breaking cruise newsSign up.


60 Ships | 134,437 Berths | $41 Billion | View



  • Mkt. Overview
  • Supply Data
  • 200 Pages
  • PDF Download
  • 2027 Outlook
  • Order Today
2023 Annual Report


  • Industry Outlook
  • All Operators
  • Easy to Use
  • Instant Download
  • Order Today