Mario Siebaldi has been promoted to the new position of senior vice president, guest operations for Princess Cruises. In this new role, Siebaldi will lead an integrated team at the line.

The appointment follows the unification of the line’s shoreside Guest Food & Beverage Experience and Guest Services & Technology teams.

“Siebaldi leads the integrated team, building on the strong foundation and momentum the respective functions have successfully established, and identifying new ways to leverage the collective expertise by pairing innovative concepts with streamlined execution,” said Princess in a statement. 

In his most recent position as vice president of guest services & technology, Siebaldi introduced a number of guest experience innovations, including the award-winning Princess@Sea onboard application developed by the Princess Cruises information technology team. 

“Mario is a respected leader in our organization and brings an in-depth understanding of our operations to his expanded role,” said Rai Caluori, executive vice president of guest experience and product development. “With his continued dedication and commitment to the Princess brand, Mario will be integral in supporting the fleet to ensure our guests ‘come back new’.”

Siebaldi brings over 25 years of experience at Princess Cruises, including a wide variety of onboard and shoreside roles.