Holland America Line and partner Chateau Ste. Michelle winery are launching a new sweepstakes for a chance to win a Caribbean voyage on Holland America Line, according to a press release.
Interested parties can apply at welcomeaboardsweeps.com and the joint promotion features Holland America Line and Chateau Ste.
“This latest collaboration with Chateau Ste. Michelle is the perfect pairing of two award-winning brands to create an exciting opportunity for consumers to enjoy fine wine and perhaps win a Holland America Line Caribbean cruise,” said Orlando Ashford, president of Holland America Line. “Wine enthusiasts and cruisers have a lot in common, so be on the lookout for the in-store displays and enter to win.”
The in-store displays feature Chateau Ste. Michelle bottles with point-of-sale visuals that include vivid ship and wine imagery, sweepstakes information and wine bottle neck hangers with a Warm Salmon Salad recipe by Holland America Line’s Master Chef Rudi Sodamin that paired with Indian Wells wines.
Shoppers in the greater Seattle and Bellevue, Wash., markets, where Holland America Line and Chateau Ste. Michelle are headquartered, can find in-store displays in retail locations such as Safeway, QFC, Fred Meyer, Albertson’s and Haggen’s.
Elsewhere in the United States and Canada, the in-store promotions can be found in a variety of big-box retailers as well as smaller outlets that carry Chateau Ste. Michelle’s Indian Wells brand wines.
