Skip to content
  • Home
  • Search
  • 2026 Expedition Report
  • Drydock Report
  • Orderbook
  • Research
  • About Us
  • Email News
  • Advertise
  • Store
  • Contact
  • Home
  • Search
  • 2026 Expedition Report
  • Drydock Report
  • Orderbook
  • Research
  • About Us
  • Email News
  • Advertise
  • Store
  • Contact
Twitter Facebook Linkedin
cin header 2025
Cruise Industry News Logo
  • Home
  • Cruise News
    • Cruise News Index
    • Email Alerts | E-Newsletter
    • Cruise Ship Orderbook
    • Ship Sales and Transfers
    • Search
    • Trade Shows and Events
    • PDF Resources
    • Historical Data
  • Quarterly Magazine
    • Quarterly Magazine
    • Feature Magazine Articles
    • Subscribe
  • 2026 Annual Report
    • 2026 Annual Report
    • River Report
    • Full Product Package
  • 2026 Executive Guide
    • 2026 Executive Guide
  • Digital Reports
    • Global Cruise Ship Index
    • Expedition Market Report
    • Secondhand Market
    • Luxury Market Report
    • Drydocking and Refurb
    • Orderbook Capacity Data
    • Euro River Market Report
    • China Market Report
    • Riverboat Index
    • Full Product Package
  • SUBSCRIBE
  • Home
  • Cruise News
    • Cruise News Index
    • Email Alerts | E-Newsletter
    • Cruise Ship Orderbook
    • Ship Sales and Transfers
    • Search
    • Trade Shows and Events
    • PDF Resources
    • Historical Data
  • Quarterly Magazine
    • Quarterly Magazine
    • Feature Magazine Articles
    • Subscribe
  • 2026 Annual Report
    • 2026 Annual Report
    • River Report
    • Full Product Package
  • 2026 Executive Guide
    • 2026 Executive Guide
  • Digital Reports
    • Global Cruise Ship Index
    • Expedition Market Report
    • Secondhand Market
    • Luxury Market Report
    • Drydocking and Refurb
    • Orderbook Capacity Data
    • Euro River Market Report
    • China Market Report
    • Riverboat Index
    • Full Product Package
  • SUBSCRIBE

Affluent Survey Shows Positive Attitude Going Forward

  • October 22, 2015

A favorable 12-month outlook for changes in personal net worth and after-tax income among the wealthiest 10 percent of U.S. households surveyed by the American Affluence Research Center was revealed in its new Millionaire Monitor Report.

The report is based on the 27 edition of continuous surveys of the wealthiest 10 per cent of U.S. households based on net worth, which now number 12 million households with a minimum $1 million net worth.

The assessment of current and future business conditions, as well as expectations of the stock market, reflect a more positive view of the economy than last fall. This is contrary to the conclusions of some other researchers and despite the volatility in the stock market and the global economic uncertainty in September when the survey was conducted.

The favorable outlook for personal net worth and income is a positive factor for potential increases in spending by the affluent, who account for about 40 percent of total consumer spending.

Responses to the expected change in spending for vacation travel are reported as indexes, which are calculated by subtracting negative responses from positive responses.  Index values range from 0 to 200. The value of a neutral (or “same”) response is 100. An index value of 100 means equal and negative responses.

The index for change in spending on international vacation travel (109) is at its highest level since setting a record high in Spring 2006 (112). The record low for this index is Spring 2009 (69). Almost a third (31%) in the new survey said they would spend more during the next 12 months and 23 percent said they would spend less.

The index for change in spending on domestic vacation travel (119) is even stronger and near its record high in Spring 2004 (126). The record low for this index is Spring 2009 (84). About 31 percent said they would spend more and only 12 percent said they would spend less during the next year.

For both domestic and international vacation travel, those most likely to spend more are under age 50 and in the higher income ($200,000 or more) and higher net worth ($2 million or more) groups.

Almost one in five (18 percent) of the respondents plan to take a cruise during the next 12 months. This is a strong improvement from fall 2014 (13 percent) but remains below the record high in fall 2007 (22 percent). Those most likely to cruise during the next year are the age 60+ and higher net worth (especially $8 million or more) groups.

These intentions to cruise represent a total of 4.4 million cruisers during the next year. This is almost 40 percent of the total U.S. market of cruisers in 2014.  Another 7 percent of the respondents, representing almost 1.7 million additional cruisers, were still undecided about taking a cruise at the time of the survey.  

When the  American Affluence Research Center started these surveys in 2002, the wealthiest 10 per cent numbered 10 million households with a minimum $500,000 net worth. There were less than five million households with a minimum $1 million net worth.

The new report is based on a national sample of 346 men and women who have an average annual household income of $291,000, an average primary residence value of $1.4 million, an average net worth of $4.1 million, and average investable assets of $2.5 million.

 
Cruise Industry News Email Alerts
 
 

 

  • Cruise News
  • Magazine Subscription
  • Email Newsletter
  • Search
  • Cruise News
  • Magazine Subscription
  • Email Newsletter
  • Search
  1. Cruise Industry News
  2. Cruise News
  3. Affluent Survey Shows Positive Attitude Going Forward
EMAIL NEWSLETTER

Get the latest breaking cruise news. Sign up.

CRUISE SHIP ORDERBOOK

80 Ships | 227,504 Berths | $87 Billion | View

Drydock Report
2026 Drydock Report

Highlights:

  • Full Overview
  • Record Refit Year
  • 26-27-28 Schedule
  • PDF Download
  • Order Today
2026 Executive Guide
2026 Executive Guide

Highlights:

  • All Brands
  • Decision Makers
  • Contact Info
  • Brand Background 
  • Instant Download
  • Order Today
Cruise Industry News
  • Advertising
  • About
  • Contact
Online News
  • Cruise News
  • Feature Magazine Articles
  • Orderbook
  • Events
Publications
  • Quarterly Magazine
  • Annual Report
  • Email Newsletter
  • Executive Guide
  • Digital Reports
Connect
  • Search
  • Facebook
  • Twitter
  • LinkedIn
© Cruise Industry News 1996-2026. All Rights Reserved.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT