Carnival Cruise Line has appointed SapientNitro, part of Publicis.Sapient, as the cruise line’s lead digital experience agency, according to a statement from the agency.

The multi-year agreement will focus on the development and execution of the company’s digital strategy and digital transformation efforts.

“In today’s digital age, the vacation experience often begins online,” said Christine Esteve, vice president of e-commerce at Carnival Cruise Line. “We selected SapientNitro because of their extensive expertise helping companies in the travel and hospitality sector create strong digital experiences for their businesses. We look forward to working with SapientNitro to create a fun and engaging experience that begins before our guests even set sail.”   

“Carnival has always been a leader in providing guests with an exceptional vacation experience – and for today’s ‘always-on’ traveler, digital is an essential part of the customer journey,” said Joey Wilson, Miami Business Lead, SapientNitro. “We are proud to partner with Carnival to help them create and implement a digital strategy that captures the fun of a Carnival cruise and lets guests begin their vacation with the very first click, tap, or swipe.”