Aruba Tourism Authority (ATA) has launched a new interactive experience allowing visitors to share their perfect Aruba vacation before ever stepping foot on the popular Caribbean island, said the ATA.
“The Happiness Builder is a content-rich planning experience where travelers can explore nearly 100 videos featuring adventure, relaxation, romance and cultural activities in Aruba,” said Michael Beaujon, Digital Marketing Manager of ATA. “Simply pick your six favorite clips, add some happy music, personalize a message and share your own ‘Shortcut to Happiness’ video itinerary with friends and loved ones.”
While the videos and customization features appeal on the consumer level, travel industry leaders also appreciate the Happiness Builder for its function as a dynamic, fully-immersive layer to the planning process – differentiating Aruba from other destinations and ATA from other Destination Marketing and Management Organizations (DMMOs).
ATA explains the Happiness Builder allows visitors to begin their vacations early and enjoy the planning process almost as much as their time on island.
The Happiness Builder is also key in attracting new visitors who will venture beyond the beaches and explore all the destination’s signature offerings. This directly benefits Aruba’s economy, which is tourism-centric according to The World Tourism Council (WTTC) – the global authority on the economic and social contribution of Travel & Tourism.
“The WTTC reports Aruba’s GDP is more reliant on travel and tourism than any other nation, relative to size, in the world. As such, the ATA chooses the most creative, digital-savvy thought-leaders to inspire consumers to visit and fully experience our island,” said Ronella Tjin-Asjoe Croes, CEO of ATA. “Our target audience visits more than 20 websites before booking their vacation, so it is essential for us to maintain a presence throughout that process with a timely, persuasive message at each stage. By engaging the best strategists and leveraging targeted technologies, we can ensure our marketing dollars are spent effectively against desired consumers in-market for vacation travel.”
Tjin-Asjoe Croes continues, “More than a year in the making, The Happiness Builder is the latest manifestation of our team’s commitment to being the most innovative DMMO in the Caribbean.”