Holland America Line has promoted Gerald Mosslinger to vice president, food and beverage, as part of the renamed Guest Experience and Product Development Department that was formerly the Marine Hotel Operations Department. The cruise line made the departmental name change to better reflect the department’s core objectives and primary focus.

As vice president, food and beverage, Mosslinger will oversee all of the culinary and dining service operations as well as manage all beverage operations for the Holland America Line fleet, including revenue activities, product innovation and service. He will report to Michael Smith, senior vice president, Guest Experience and Product Development, as well as have reporting responsibilities to Paul Goodwin, executive vice president, Onboard Revenue and Port/Shore Operations, for Holland America Group.

“Gerald’s promotion to vice president demonstrates the importance of the food and beverage experience as a component of the overall premium cruise vacation and our ability to exceed our guests’ expectations,” said Smith. “Gerald will help us focus on enhancing our service and standards in this critical area; we congratulate him on this well-deserved promotion and look forward to watching him apply his knowledge, creativity and extensive experience in his new role.”

Mosslinger’s most recent position with Holland America Line was director, beverage and signature services, where he was responsible for all beverage services as well as beverage revenue across the fleet.

Prior to joining the company, Mosslinger was with Joachim Splichal’s Patina Restaurant Group based in Los Angeles, Calif., where he served as regional vice president. His relationship with Holland America Line dates to his time as manager, marine hotel operations, for Windstar Cruises when it was owned by Holland America Line. He also spent more than seven years at Seabourn, both ashore in the Miami, Fla., office and aboard the line’s ships.