MSC Launches Social Media Campaign

MSC Cruises has launched a new project that will give eight young adults a chance to see their ideas implemented on new prototype cruise ships that the company is building in France and Italy.

Open to anyone from 18 to 25 years old, MSC has developed Inner Island, a purpose-built application comprising animated content and a social platform.

Through Inner Island, students and young people starting out professionally can learn the importance of unlocking their potential by expressing their passion and using their talents.

Players will be able to submit their ideas about four key aspects of cruising: destinations, food and beverage, entertainment and sport and wellness.

Each player will be required to express personal preferences and tastes, creating their own virtual inner island.

The final outcome will epitomize the player’s vision of the ideal cruise holiday, from the ports of call to the onboard experience.

Provided they are realistic and directly linked to MSC Cruises, the most inspired ideas will win an opportunity to bring them to life during a paid six-month internship at MSC Cruises’ premises in France, Germany, Italy and Spain, in September 2015.

MSC Cruises CEO Gianni Onorato said: “Inner Island is about more than bridge building with young people. We are very aware of the serious hurdles young people in Europe face today in starting a career, and we want to open the door to new talent that might otherwise be overlooked.”

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