Hapag-Lloyd Cruises Increases English-Speaking Guests by 230%

Europa 2 in Amsterdam

Hapag-Lloyd Cruises’ efforts to attract more business from English-speaking markets is paying off on the Europa 2, as the company said it booked a 230 percent increase in English-speaking passengers in 2014.

International guest share was increased by 52 percent in the same year. The cruise line has also released a new video for English-speaking guests available here.

Karl J. Pojer, CEO, Hapag-Lloyd Cruises commented: “Over the last year we have been working hard to try and attract more English-speaking guests and it is great to see our efforts are now paying off. The Europa 2 is the perfect ship for English-speaking guests, as it offers a casual and modern luxury cruise experience, sailing to some of the most exciting destinations in the world. Going forward we would like to have on board an average of approximately 15% English-speaking guests per cruise within the next three years.”

Michael Steffl, Manager International Sales of Hapag-Lloyd Cruises added: “We have received some very positive feedback from our English-speaking guests, especially with regard to the Europa 2. We provide all pre-cruise and on board information in both German and English. All the crew and lecturers are multilingual; and an International Hostess sails on board each cruise, catering solely to the needs of our English-speaking guests.”

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