Carnival Corporation has announced that Bette Shapiro from Red Bud, Illinois, is the official winner of its “World’s Leading Cruise Lines Marketing Challenge.”
Selected randomly from over 115,000 people who participated in the contest, Shapiro’s prize is a yearly cruise for life onboard her choice of three of Carnival Corporation’s cruise brands in North America – Carnival Cruise Line, Holland America Line or Princess Cruises.
Shapiro won the contest by participating in Carnival Corporation’s recent marketing challenge that gave consumers across North America the chance to provide input on the company’s new TV advertising concepts, one of which debuted during the Super Bowl.
Carnival also announced that Sherry Laemmle, a realtor from Bella Vista, Arkansas, will receive 100 days of free cruising as the official winner of its #LoveCruising Twitter contest that asked consumers to tweet about why they love the cruise experience.
The multi-phase marketing initiative targeting new cruisers will build on the success of these initial efforts and continue throughout 2015. Thus far to date, all the various integrated elements of the campaign have driven significant consumer and media engagement including:
- 4,000+ media placements resulting in more than 10 billion media impressions
- 18,000+ social mentions reaching over 80 million in social audience
- 6.46 million views of the commercials on YouTube and other platforms
- More than 115,000 votes in World’s Leading Cruise Lines Marketing Challenge
