Carnival Cruise Line has been ranked as the most improved U.S. brand in consumer perception for the past year in YouGov’s BrandIndex Buzz Rankings Report, which evaluates consumer perceptions of companies across multiple categories, according to a statement from Carnival.

BrandIndex’s rankings noted that Carnival’s change in consumer perception score for the full year 2014 was nearly double the improvement level achieved by the company ranked second on the most improved list.

Carnival’s brand recovery has been supported by a number of new onboard family and entertainment programs and consumer initiatives.