French cruise line Ponant has announced today the acquisition of some business assets of New York City-based Travel Dynamics International, a leading operator of high-caliber educational programs aboard small cruise ships.

The new company will offer cruise programs for the American market under the brand “PONANT, Cultural Cruises & Expeditions.”

Ponant specializes in luxury expedition cruising aboard its fleet of intimate yacht-style vessels, with a focus on destination-rich itineraries, including 15 years sailing the Polar regions.

Travel Dynamics was founded on the belief that traveling and learning about the world and its many cultures enriches individuals and society as a whole. For 45 years, the company has been offering top-notch educational cruises to destinations around the world, accompanied by distinguished scholars, expert lecturers and local guides.

By aligning the expertise of the two companies, Ponant intends to become the first luxury cruise line to develop enrichment programs with a focus on cultural voyages and expeditions to all seven continents, according to a statement from the company.

With the acquisition, Ponant aims to strengthen its business in the US. The cruise line will remain committed to investing in and reinforcing its existing strategic and historical partnerships in the US, notably with Abercrombie & Kent, Gohagan & Company and Tauck.