Joe Slattery has been promoted to the position of senior vice president, global marketing and sales for Holland America Line. In this newly created role, Slattery will oversee marketing and distribution in all worldwide markets, developing and executing initiatives that support Holland America Line’s revenue growth objectives.

Slattery – a 21-year company veteran – will continue to report to Richard Meadows, Holland America Line’s executive vice president, sales, marketing and guest programs.

“Joe has significantly expanded the reach and depth of our international sales initiatives, and the success of our offices in Rotterdam, the U.K. and Australia, and our growth in emerging markets around the world, can be attributed to his guidance,” said Meadows. “We are confident that all of our global markets will benefit from his strong vision and leadership and we congratulate him on this well-deserved promotion.”

Since 2008, Slattery has been Holland America Line’s vice president, international sales and marketing. Since joining the company in 1993 as a marketing product manager, Slattery has accumulated a wide range of experience in multiple executive roles, including vice president, revenue planning, and vice president, revenue marketing, where he was responsible for deployment and itinerary planning, revenue management and direct marketing.