Norwegian Cruise Line UK: New Marketing and Sales Tools

Throughout May, Norwegian Cruise Line has been celebrating the second birthday of Partners First in the UK. Implemented under the four pillars of education, communication, easy to do business with, and reward and recognition, the Line’s business philosophy underlines its absolute commitment to agents.

The philosophy focuses on co-operating with partners to create new initiatives to help travel agents to sell cruise.

In conjunction with the celebrations, Norwegian has launched the Norwegian Marketing Studio which has been created to provide partners with marketing and sales tools that can be used in their own campaigns. The Norwegian Marketing Studio will enable agents to create bespoke Norwegian consumer-facing flyers and window cards, adding their own logos and call to actions all at the click of a button, completely free of charge.

Accessed through the dedicated Travel Partner resource website, the Norwegian Marketing Studio also allows partners to download consumer-facing online banners and watch videos about the Norwegian product.

Norwegian Cruise Line has taken its Partners First On Board programme one step further to offer enhanced on-board benefits. The programme, which rewards and recognises travel agents for choosing to holiday on one of the 13 ships in its fleet, will see new additions and benefits to the programme with a bottle of sparkling wine and chocolate covered strawberries delivered to each stateroom on embarkation. These amenities are on top of priority tender and priority disembarkation, as well as a personal welcome letter from the captain.

In addition, on 16 May Norwegian invited some key travel partners on-board Norwegian Star as she called in at Dover during her transatlantic voyage to Copenhagen. The agents were invited to take a tour and get to know the ship, before enjoying a four-course lunch in one of the ship’s 15 dining options.

Nick Wilkinson, director business development UK, Ireland and Scandinavia, said: “We are thrilled to have been able to celebrate the second birthday of Partners First in such a special way – with those who we value most – our key travel partners.

“Following on from the successful launch of our updated Travel Partner website earlier this year, the Marketing Studio will provide our partners with even more tools to aid them in selling cruise.

“Our travel partners are the backbone of Norwegian’s business in the UK, and we are continuously looking for new ways to reward and recognise their efforts for us. The enhancement of the Partners First On Board programme is a clear part of this and we look forward to welcoming more partners on-board our ships very soon.”

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