Silversea Cruises has announced key appointments within its sales team.

Kim Guimaraes is promoted from director to vice president of national account sales for the Americas, reporting to Kristian Anderson, senior vice president and general manager for the Americas. She has been instrumental in advancing the strategic organization and growth of the national accounts portfolio, and will continue to expand and develop these key account partnerships with a focus on increasing revenue performance. Guimaraes joined Silversea in 2010 as a regional sales director, bringing to her position over 24 years of management experience in the travel industry, including travel agency sales development and 12 years leading regional sales efforts for Carnival Cruise Lines.

Kris Endreson is promoted to vice president of field sales for the U.S. and Canada, reporting to Anderson. She will oversee management of the field and inside sales teams, with responsibility for developing and implementing strategic sales initiatives. Most recently she served as regional sales director for the eastern U.S. and Caribbean, and has a proven track record of outstanding sales performance. Endreson joined Silversea in 2011 as a regional sales director. Starting out in finance, her career transitioned to travel and includes 14 years as a sales manager with Royal Caribbean International.

Phil Flad, who joined Silversea last year as director of brand partnerships, is named regional sales director for the eastern U.S., reporting to Endreson. He will be responsible for driving sales in the region by strengthening and expanding relationships with agency partners, and will also continue to manage brand partnerships. His past travel industry experience includes 16 years in management positions with American Express.

“I’m delighted to announce these new roles for Kim, Kris, and Phil,” said Anderson. “These talented individuals are a tremendous asset to Silversea, and will continue to work to enhance the strong relationships we have established with our valued travel agent partners.”