The Port of Tampa has announced a new name and logo, Port Tampa Bay, to reflect what it calls the Tampa Port Authority’s renewed spirit, expansion, investments and new momentum in its marketing efforts, both regionally and globally.

The new logo and brand approach were launched at today’s annual State of the Port event, attended by more than 300 port stakeholders and elected officials, at Cruise Terminal 2, in Tampa.

In a prepared statement, Port Tampa Bay said it has laid the groundwork for future growth and continues to invest in its port infrastructure and capacity for all cargo types. With its new leadership, the port is employing a set of strategic initiatives designed to manage and leverage the maritime assets of the port for the benefit of the community as a whole, and to bring economic vitality to the region and state.  The port is the largest economic engine in Tampa Bay, the energy products gateway for the region, and the largest tonnage port in Florida.

“There’s a whole new customer-centric focus and energy to what we’re doing here.  We’re making the investments and structural moves to provide more capacity and value for our customers—and now we’re telling everyone about it.  Our new logo and brand messages reflect regionalism and diversity in our lines of business and reflect who we are as a truly world class port,” said Paul Anderson, port president and CEO.

According to Port Tampa Bay, it supports nearly 80,000 jobs and generates almost $15 billion in annual economic impact.  In addition to being a top 10 U.S. cruise port, the port handles a wide array of bulk, break bulk, containers and roll-on/roll-off cargoes, and is a major shipbuilding and repair center.