Silversea Cruises today announced the promotion of Kristian Anderson to general manager of the Fort Lauderdale office and senior vice president of sales for North America, effective December 16, 2013.

Anderson, who joined Silversea in June 2012 as vice president of sales for North America, is a travel industry veteran with over 25 years of sales and management experience.

In his new position, Anderson will continue to develop and accelerate revenue growth throughout the Americas. He will report to Enzo Visone, Silversea’s chief executive officer.

Ellen Bettridge, president of the Americas, will leave on December 16.