As part of MSC MSC Divina’s recent North American debut, Richard Sasso, MSC Cruises’ USA President and CEO, and Ken Muskat, Senior VP of Sales and Marketing, recognized some of the line’s leading North American travel partners during a True Partners presentation, successfully kicking off her 3-night celebratory maiden voyage from Miami.  

“We are thrilled to be working with such dedicated travel partners,” said Richard Sasso, MSC Cruises USA President and CEO. “Whether discussing our Yacht Club product, authentic cuisine, our kids sail free program, world class entertainment or Mediterranean style cruising, our trusted travel partners are key in communicating our unique brand attributes. We look forward to working closely with them as we begin our Caribbean sailings and are thankful for their continued support.”

Award criteria for the MSC True Partnerships award included overall business growth in revenue and guests, continuous partnership support and innovative marketing efforts that drive increased consumer awareness, among other important attributes.

Partners were recognized in the following categories:

Home-Based Partner of the Year”

Winner: Cruise One

Online Partner of the Year:

Winner: Cruise.com

U.S. Brand Ambassador of the Year:

Winner: Ralph Santisteban & Associates/Cruises One

Tour Operator of the Year:

Winner:  Transat Holidays

Overall Partner of the Year:

On The Blue, Inc.

Canadian Brand Ambassador Of The Year:

Expedia Cruiseshipcenters, Laval