Holland America Expands B.B. King’s Blues Club to Five Ships

Due to the “exceptional popularity” of its first B.B. King’s Blues Club on ms Eurodam, Holland America Line will expand the experience to five ships in 2014.

The concept that debuted in March 2013 will become an integral part of the nightly entertainment experience on Eurodam, ms Noordam, ms Nieuw Amsterdam, ms Westerdam and ms Zuiderdam.

In addition, “Live from BB King’s” headlines one night on the ship’s main stage in the Show Lounge.  

Enthralling guests with its musicianship and quality, the B.B. King Blues Club Band will return to Eurodam for an open-ended run starting on March 23, 2014, following their current run through Dec. 8, 2013.  The Club will be onboard Westerdam now through April 5, 2014, and Zuiderdam now through March 17. Noordam and Nieuw Amsterdam begin open-ended runs of B.B. King’s Blues Clubs, with launch dates of Dec. 16 and April 6, respectively.

“The B.B. King’s Blues Club on Eurodam is packed full every night and is one of our highest-rated entertainment offerings,” said Richard Meadows, executive vice president of marketing, sales and guest programs for Holland America Line. “By expanding it to other ships in the fleet, more of our guests will be able to enjoy these talented musicians and their engaging performances.”

The music and excitement that comes direct from Beale Street in Memphis, Tenn., thrills guests five nights a week when world-class musicians from the B.B. King Blues Club Band create a dynamic sound to get the crowd energized. The eight-piece band features two vocalists backed by a drummer, bassist, guitarist, sax player, trumpeter and organist.

Each ships’ Queen’s Lounge will be trimmed with portraits of the Memphis Blues legend, illuminating the prominence of Memphis blues and its influence on everyone from Sam & Dave and Otis Redding to The Rolling Stones and Neil Diamond. A special stage will be crafted to resemble a Memphis nightclub with hanging guitars as a backdrop. Exclusive specialty cocktails from the land-based clubs also will be served, featuring the tasty, rum-based Lucille and Rock Me Baby concoctions mixed with different fruit liqueurs and juices.

“We couldn’t be happier that this collaboration will be featured on several ships in the Holland America Line fleet,” said Tommy Peters, B.B. King’s Blues Clubs’ CEO. “We always knew it would be hit on Eurodam, but the guests have embraced the show and its success has gone beyond our expectations.”

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