Asia-Pacific: Strategic Markets

The Mariner of the Seas calling in Singapore.The big news for Royal Caribbean International in the Asia/Pacific market this year has been the repositioning of the Mariner of the Seas alongside her sister ship, the Voyager. “We now have the two largest ships sailing from China,” commented Adam Goldstein, president and CEO.

Replacing the 1,800-passenger Legend, brand capacity will not only be up significantly in China, but also in Singapore where the 3,100-passenger Mariner will spend the winter.

According to Goldstein, the capacity build-up is consistent with the company’s Asia/Pacific strategy. China is now among the brand’s five largest national markets. He described China and Australia as two of the most strategic markets in the world.

During the summer the Voyager sails from Tianjin and the Mariner from Shanghai; during the winter the Voyager goes to Australia, where she joins the Radiance and Rhapsody, and the Mariner moves to Singapore.

>> Also in this section: In-depth analysis of every major Asia-Pacific cruise operator, a look at travel agent distribution, port options in China, and port news from the entire region, along with Malaysia’s potential as a cruise destination

Excerpt from Cruise Industry News Quarterly Magazine: Fall 2013

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