Carnival UK has introduced new demand forecasting software from Barloworld Supply Chain Software.

The company was invited to review the existing processes used by both P&O Cruises and Cunard Line with a view of applying Optimiza Demand Planner, an advanced demand planning software application designed to compile and maintain an accurate requirement forecast.

The management tool provides planners with an early and accurate prediction of future sales and consumption that supports rapid and effective decision making. Typically, customers report a 15-20% improvement in forecast accuracy, according to a statement from Barloworld.

Many intricate considerations had to be incorporated such as analysis of timelines, the usage patterns of consumables, restocking with local foodstuffs, purchases from bars, and demand for fresh linen and towels.

Optimiza uses multi-level forecasting techniques that intelligently select the right algorithms for each product level and collects results up or down the product, geographical, or channel hierarchy. Optimiza will integrate seamlessly with ship-based MXP software, which provides powerful tools to manage cruise ship operations.

Phase one of the Optimiza installation is successfully underway and full implementation is expected by the end of July 2013.