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Luxury Brands Reduce Europe Commitment

  • June 11, 2013

The brands that depend the most on Mediterranean deployment are Hapag-Lloyd Cruises with an estimated 52 percent of its capacity and Seabourn with 46.3 percent. Pictured here is the new Hapag-Lloyd Europa 2. (photo: Antonio Silva)For this year, the luxury brands, which traditionally depend on deployment in European waters, have reduced their capacity by 4.5 percent from last year, according to the 2013 Cruise Industry News Annual Report.

For 2013, 52 percent of the luxury segment’s estimated annual passenger capacity is deployed in Europe, compared to 56.5 percent last year.

It is the Mediterranean which is seeing the drop, going from 42.4 percent of the luxury capacity in 2012 to 36.5 percent this year. Northern and Western Europe are seeing a slight increase to nearly 16 percent from 14 percent last year.

>>The 350-page 2013 annual industry report can be ordered from Cruise Industry News by clicking here.

Asia, Australia and the Caribbean are primarily taking up the slack.

The brands that depend the most on Mediterranean deployment are Hapag-Lloyd Cruises with an estimated 52 percent of its capacity and Seabourn with 46.3 percent.

The biggest drop in the Mediterranean comes from Crystal which has reduced its capacity there by more than 40 percent year-over-year.

The brands most dependent on Northern Europe are Hapag-Lloyd and Crystal, both with 21 percent of their capacity in the region. Crystal, Hapag-Lloyd and Regent Seven Seas increased their capacity in Northern Europe from last year.

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