Norwegian Cruise Line announced today that it has partnered with The Recording Academy® to feature the first GRAMMY® Experience at sea onboard its newest ship, Norwegian Getaway, set to launch in February 2014. As part of the partnership, Norwegian Cruise Line has been named “Official Cruise Line Partner of the GRAMMY Awards®.”
In addition, the companies will partner on the first GRAMMY-themed cruise that is scheduled to set sail in the fall of 2014.
The GRAMMY Experience will be located on Deck 8 on Norwegian Getaway and will feature artifacts chosen and curated by the GRAMMY Museum® at L.A. LIVE in downtown Los Angeles. In the evenings, the venue will feature live performances by past GRAMMY winners and nominees, among others.
“Partnering with The Recording Academy and its prestigious GRAMMY Awards to bring the first GRAMMY-branded experience at sea on board Norwegian Getaway is a huge coup for us as we continue to innovate with entertainment,” said Kevin Sheehan, Norwegian Cruise Line’s Chief Executive Officer. “This GRAMMY venue with nightly performance by top-notch musicians elevates the offerings on Norwegian Getaway to a whole new level.”
“The Recording Academy is always looking for unique ways to elevate the GRAMMY brand and extend the GRAMMY experience throughout the year,” said Neil Portnow, President/CEO of The Recording Academy.
“This new partnership with Norwegian Cruise Line allows us to continue expanding our brand’s reach globally and bring new forms of GRAMMY-themed entertainment to music fans everywhere. We couldn’t be more pleased with this new alliance between one of the leading cruise lines and one of the most credible and recognized brands in music.”
More details regarding the GRAMMY Experience venue, performances and the GRAMMY theme cruise will be revealed in the coming months.
Currently under construction at MEYER WERFT in Germany, the 4,000 passenger Norwegian Getaway will be the largest ship to homeport year-round in Miami. The ship represents an opportunity for the Norwegian guest to “get away” from the
routine of work, school, and daily stress, and find a true respite at sea that reflects the energy and culture that Miami is known for worldwide. Norwegian Getaway’s hull artwork was designed by popular Miami modern artist and muralist David “LEBO” Le Batard.
To date, the company has revealed the ship’s groundbreaking design, including an open-air boardwalk, The Waterfront, and 678 Ocean Place; a wide range of indoor and outdoor venues on three dynamic decks that will create a whole new complex at sea that enhances guests’ connection with the ocean. Celebrity Chef and Food Network star Geoffrey Zakarian will also create and oversee the opening of his seafood restaurant, Ocean Blue by Geoffrey Zakarian.
The ship will feature a rich mix of stateroom options, including The Haven by Norwegian, comprised of 42 Suites at the top of the ship in an exclusive, private key-card enclave and 22 additional Suites located throughout the ship; the innovative Studios, designed and priced for solo travelers; a wide range of Oceanview staterooms, Balcony and Mini-Suites; along with Spa Balcony, Mini-Suites and Suites in close proximity to the spa. Norwegian Getaway’s sister ship, Norwegian Breakaway, will begin sailing from her year-round home port of New York City in May 2013.
