Shopping on Carnival.com, the cruise industry’s most visited website, just got easier and a lot more fun with the launch of Carnival Cruise Lines’ revamped online retail section – “The Fun Shops,” available at www.carnival.com/funshops.

The redesign includes a totally new “look and feel,” as well as simpler navigation choices like shopping by product, by occasion or one of Carnival’s four exclusive branded options: Cruise Cash, Cherry on Top, Funnel Gear and Portside Liquor.

The site also marks the initial phase of a product expansion with new gifting options such as cool Carnival branded gear or chocolate-covered strawberries rolled in red velvet crumbs that can satisfy anyone’s sweet tooth.  

The Fun Shops can be used to buy a gift for anyone booked to sail on a Carnival cruise.  If users are looking to surprise a guest with “fun-tastic” treats while on board, they can click on the site’s new virtual “Booking Buddy,” which makes it easy to connect their order directly to a guest’s reservation without having to spoil the surprise by finding out information like their booking number.

The “Gift Finder” feature is also new to the site and helps users select the perfect present for a booked guest, ranging from special-occasion delicacies, flowers, stateroom celebratory decorations and themed gift packages. Some of the most popular gifts include cakes, festive cabin décor, cooler packages and high seas gift sets, which are delivered to guests once they board the ship.

“Almost everyone shops online these days, and now with our wider selection of branded items and updated user-friendly features, we wanted to make it convenient to surprise a friend or relative with a celebratory gift to make their cruise that much more special,” said William Butler, Carnival’s vice president of retail services. “The site is also great for guests who want to pre-order items to enhance their own ‘fun’ or to commemorate a special occasion on board.”

Along with the launch of the site, the company introduced Carnival “Cruise Cash,” which provides an immediate credit to a guest’s Sail & Sign account; they can use this to pay for bar tabs, photos, shore excursions, spa treatments or any other expenses accrued during their voyage.

The site enables users to shop by product category: Apparel, Beverages, Cabin Decorations, Cruise Cash, Flowers, Food and Desserts, Gift Sets and Souvenirs. Most items can be purchased for delivery up to two days before disembarkation, for those last-minute mid-cruise surprise gifts.