Crystal Reports Surge in Advance Bookings

Crystal Symphony (photo: Daniel Capella)Crystal Cruises reported a dramatic 38% increase in advance bookings and an increase of $93 million in revenue over the same time last year, according to a statement from the cruise line.

The  line kicked off 2013 with compelling Book Now Fares, direct mail increases, strong travel agent promotional support worldwide, and robust onboard bookings.

Crystal Symphony and Crystal Serenity went “all inclusive” in early-mid 2012 and maintained a strong commitment to quality inclusions and attentive service.

The year also saw a continual stream of innovative product, design and shore-side enhancements, the introduction of a new brand campaign, a boost to Crystal’s global cruise collection with a new series of short “Getaways,” and the launch of future years’ cruise itineraries earlier than ever. 

The line’s 2014 “Begin a New Story” Cruise Atlas is on press and is set for agencies and households earlier than ever.

Crystal is planning the new release of Book Now fares for the period of March 1-April 30, and the line is promising that some fares will rise.

“Each year we hear from thousands of guests who thank us for providing an unparalleled vacation experience,” said Jack Anderson, senior vice president, marketing & sales.

“The truth is, we’re thanking them and their travel agents for putting their valued vacations in our hands and having such faith in their Crystal experience for this year and the years to come.”


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