Cruise Lines International Association (CLIA) today announced the launch of ‘Cruise Forward,’ a new industry-wide communications initiative that will promote awareness of cruising’s wide-ranging contributions and engage stakeholders across the global cruise industry.

The global cruise industry offers more than a great travel and entertainment experience. The industry brings economic development, cultural exchange, support of community and environmental programs and initiatives, and a commitment to preserving and protecting communities and waterways. ‘Cruise Forward’ showcases how the industry is:

•  Delivering significant economic benefits: The cruise industry generated nearly £64 billion ($100 billion) in economic impact and more than 753,000 jobs worldwide in 2011.

•  Supporting community organisations: Whether providing financial support to local charities, protecting the cultural heritage of port communities, or involving employees and guests in volunteer opportunities, cruising makes a difference in hundreds of ports across the globe.

•  Safeguarding the oceans and the environment: Cruise lines are actively working to reduce the overall environmental impact of cruising and preserve and protect our pristine oceans, beaches and ports.

•  Fostering a safe, secure and healthy cruise ship environment: The global cruise industry is committed to undertaking initiatives that provide passengers one of the safest, most affordable, and enjoyable holiday experiences available today.

Christine Duffy, president and CEO of CLIA, said: “Those closest to our industry know how our economic impact extends far beyond port communities, they see the value of cultural exchange and the volunteerism that happens every day from passengers, crew and employees, our support of community and environmental programs, and they know the ongoing commitment of our industry to safety.”

“We must do more to share these stories and ‘Cruise Forward’ will help us do just that and also increase public awareness regarding the industry’s extensive commitment to supporting community partnerships, safeguarding the environment and delivering wide-ranging economic benefits worldwide.”

‘Cruise Forward’ will serve as a global platform for representatives from the cruise industry to engage industry stakeholders –customers, employees, business partners, port communities, policymakers and the media – across social media and at industry and community events to foster a global discussion about the benefits that cruising brings to individuals and to society.