Sport never stops and nor will sports coverage on board Cunard or P&O Cruises ships with the arrival of the 24-hour live sports channel ‘Sport 24’ across both fleets.

Sport 24 is produced and distributed by IMG Media, a division of IMG Worldwide, the global sports, fashion and media company.

It is the first-ever dedicated 24/7 sports channel specifically designed for the cruise industry. The channel will be shown in public bars and lounges on board all three Cunard and seven P&O Cruises ships and will significantly extend the range of sporting events and the number of broadcast hours given over to sport on board.

2013 sporting events to be featured on Sport 24 will include live action from the Australian Open, Formula 1™, US Open Tennis, Wimbledon, the British and Irish Lions Rugby Tour and the Bundesliga. However, perhaps of more interest to the British passengers of both brands, lovers of the ‘beautiful game’ will not miss any Barclays Premier League matches and will be able to cheer on their team while enjoying a pint in one of the pubs which grace the ships of Cunard and P&O Cruises.

Cunard and P&O Cruises executive vice-president operations, David Noyes, said: “Sport was one of the true highlights of 2012 and continues to play a large part in people’s lives, so we want to make sure our passengers don’t miss out on any of the sporting golden moments that 2013 and beyond has in store for us”.

Sport 24, Richard Wise, said: “We look forward to working with Cunard and P&O Cruises to bring live 24 hour sports coverage to sport lovers on board ship, allowing fans to enjoy the Barclays Premier League and more while sailing to destinations right across the world.”

The channel will be delivered to the fleet via MTN-TV whose satellites provide up to 96% worldwide coverage.

The schedule for Sport 24 will be known in advance which will enable passengers to plan their days while on board one of the 10 ships that comprise the Cunard and P&O Cruises fleets.