Royal Caribbean International and DreamWorks Animation SKG, Inc. (NASDAQ: DWA) today announced the extension of their groundbreaking alliance, as well as the expansion of The DreamWorks Experience to a sixth-ship, Mariner of the Seas, when she arrives in the Far East in May 2013.
The DreamWorks Experience was first launched aboard Allure of the Seas in November 2010, with beloved character Princess Fiona of the “Shrek” franchise inaugurating the ship as godmother, and continues to impress guests and receive accolades.
The entertainment has since been expanded aboard Oasis of the Seas, sailing from Port Everglades in Fort Lauderdale, Fla.; Freedom of the Seas from Port Canaveral on Florida’s Space Coast; Liberty of the Seas, which splits her year between Port Everglades and Barcelona, Spain; and recently, Voyager of the Seas in the Far East and Australia and New Zealand.
“Royal Caribbean is the only cruise line to offer the DreamWorks Experience to vacationers throughout the world and we are delighted to expand our partnership with DreamWorks,” said Lisa Bauer, executive vice president of Global Sales and Marketing, Royal Caribbean International. “The DreamWorks Experience really resonates with our guests since we launched it aboard Allure of the Seas. We worked with DreamWorks Animation to create an incomparable entertainment experience for our guests, no matter what their age, and their feedback has been nothing short of stellar.”
The DreamWorks Experience premiered aboard Allure of the Seas when the ship launched in late 2010 and uniquely features Let You Entertain Me: The Madagascar Aqua Show in the ship’s AquaTheater and How to Train Your Dragon Ice Show in Studio B ice rink. The ship also hosted South Florida’s Puss in Boots premier in 2011, attended by stars Selma Hayek and Antonio Banderas.
“Royal Caribbean continues to be the perfect host for the DreamWorks Experience and this expansion agreement ensures that more and more fans will have the opportunity to interact with our characters and properties,” said Kerry Phelan, Head of Worldwide Licensing for DreamWorks Animation.
Already, more vacationers around the world are reveling in the spectacular colorful parades and surprise character appearances, as part of the DreamWorks Experience, with the debut of Voyager of the Seas in the Far East and Australia and New Zealand. Having just completed her first season sailing from China, Voyager of the Seas arrived in Sydney this past November to combine the DreamWorks Experience with unforgettable South Pacific cruises and cruisetours.
Year-round, vacationers can join in the DreamWorks Experience aboard Freedom of the Seas, sailing weekly from Port Canaveral along Florida’s Space Coast, and Allure of the Seas and Oasis of the Seas from Port Everglades in Fort Lauderdale. Furthermore, Liberty of the Seas exclusively offers the DreamWorks Experience in the Mediterranean Sea in the summer season and is a fourth Caribbean option in the winter season.
Every Royal Caribbean ship with the DreamWorks Experience features parades, themed activities and events based on DreamWorks Animation’s popular feature-film characters, including Po of “Kung Fu Panda;” Shrek, Fiona and Puss In Boots of “Shrek;” and Alex the Lion, Gloria the Hippo, and the Penguins from “Madagascar.” Each ship also is equipped with a 3-D movie theater playing the latest DreamWorks Animation films, such as the summer blockbuster “Madagascar 3: Europe’s Most Wanted in 3-D.”
Royal Caribbean’s younger guests in the complimentary Adventure Ocean children’s program can relish in an exhilarating line-up of activities, games and adventures rooted in the popular DreamWorks Animation films. Guests of all ages can meet their favorite DreamWorks characters over the DreamWorks Character breakfast in the main dining room and take advantage of plenty of photo opportunities throughout the day. Additionally, guests can enjoy DreamWorks Animation programming on a dedicated RCTV channel in every stateroom.
