Spain-based Pullmantur Cruises is re-branding, according to a company spokesperson in a released statement to Cruise Industry News.

The Pullmantur Empress is sporting a new blue color scheme as the 1990-built ship prepares for its South America season.

“Pullmantur is currently finalizing a re-branding process which will be applied to the entire fleet,” said a company spokesperson. “We have been undergoing a project to define a different and relevant brand positioning, based on an in depth consumer market research.”

The blue, hull similar to the new color of the Azmara sister ships, is a departure from the company’s red and white, which also adorns marketing literature, the firm’s 747s and more.