In a move that supports Holland America Line’s expanding social media program, Christine Morrell has been appointed to the newly created position of director, social media. Morrell reports to Mary Beth Wressell, vice president, marketing communications, and oversees a senior manager and a specialist.

In this new role, Morrell is responsible for leading the company’s social media initiatives, including the Facebook, Twitter, YouTube, Pinterest and blog platforms, as well as supporting company-wide efforts to enhance social media engagement.

“Christine brings a strong background in social media platforms and we look forward to tapping into her knowledge to take our social media efforts to the next level,” said Wressell. “She’s lived in both the U.K. and the Netherlands, two of our rapidly growing markets in terms of social media, so she will be able to guide the team and expand our global reach.”

Morrell joins Holland America Line from Clearwire, a mobile broadband network, where she was senior manager of social media and was responsible for the company’s social media strategy and engagement. Previously she worked at United Way of King County in Seattle, Wash., DHL Neutral Services in London, England, and Children’s Hospital in Seattle.

Morrell holds a Master of Social Work from Washington University in St. Louis, Mo., and she attended the Royal Holloway University of London School of Management.