German Brands Rank Highest in ‘Service Champions’ Survey

A German consumer research study called “Service Champions” placed AIDA and TUI Cruises first among cruise lines. Conducted by the Goethe University of Frankfurt am Main and Die Welt, more than one million consumers were surveyed, rating 1,256 companies on the quality of their service, covering 128 different industries.

Following the two German brands were Celebrity, Phoenix Reisen, Carnival Cruise Lines, MSC Cruises, A’Rosa, Costa, Hapag-Lloyd and Holland America Line.

Commented Richard Vogel, CEO of TUI in a prepared statement: “This is a wonderful acknowledgement of our daily work and at the same time an incentive to become even better. Our goal is to make our guests feel at home, not only onboard, but with our service overall.”

TUI pointed out that its high ranking comes after only four years in service.

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