MSC Launches Mobile Websites

MSC Cruises’ has recently launched mobile versions of its Italian, German, French, Spanish, UK, Dutch, Swedish, Swiss and corporate websites, and this feature will be rolled out across the company’s remaining websites in the coming months.

The mobile website is designed specifically for smartphone devices and tablets with screens up to seven inches. It’s accessible via mobile browsers by typing the regular website address, or by clicking on a link (i.e. from mobile search engines) so, with nothing to download, finding your perfect cruise on the move has never been easier.

The mobile website’s cruise finder tool makes the search for a cruise easy to handle for mobile users, and the “click to call” function allows a user to identify a cruise and call the MSC Contact Centre to book straight away. For those who prefer to ask to be called back, the “request a call” function is the perfect way to ensure that you can make your reservation when it’s most convenient for you.

Mobile website users can also stay tuned for MSC promotions and special offers, enjoy videos of the fleet and destinations in HD, tune in live to MSC events such as the christening of a new flagship, and discover the fleet through rich virtual ship tours, including a gyroscope-view feature available on iPhone 4 and iPhone 4S.

The mobile website’s seamless interface and great set of features, including a fluid layout which automatically recognizes the device screen resolution in use in order to create an optimal view, means that from any location and with whatever mobile device, MSC Cruises’ fantastic deals, ships and destinations will always be seen in their best light. Its “finger friendly” design, inspired by top smartphone companies’ recommendations about people’s interaction with their touch screens, also makes for simple and precise surfing.

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